On June 7, the Third Forum on Digital Communication and Innovative Development of Intangible Cultural Heritage with the theme of ‘Digital Intelligence Inheritance - Cultural Co-prosperity’ was held on the Yan'an Road Campus of DongHua University. Famous scholars in related fields, representatives of science and technology enterprises and national-level intangible heredity bearers gathered together to discuss the collaborative innovation path of digital intelligence empowering the protection and inheritance of intangible heritage. Mr. Liu Chenggong, Secretary of the Party Committee of the University, and Mr. Yan Linping, Vice President of the University, attended the opening ceremony.
Liu Chenggong welcomed the guests and introduced the school's intangible cultural heritage inheritance and innovation work. He pointed out that digital intangible heritage is becoming a key engine for activating cultural genes and reshaping industrial ecology with its breakthrough innovative value, and hoped to jointly build a high-level platform for cross-border exchanges on digital communication and innovative development of intangible heritage, further deepen the theoretical research on the protection and inheritance of intangible heritage by intelligent science and technology, and stimulate the vitality of intangible genetic inheritance development, so as to promote the creative transformation and innovative development of excellent traditional Chinese culture, carry forward the Chinese culture, and build a strong socialist culture. subjectivity, and build a strong socialist cultural power to contribute wisdom and strength.
Yan Linping and Liu Chen, the founder of Style3D, unveiled a plaque for the university-enterprise cooperation -- ‘Industry-Academia-Research Base’, officially launching the university-enterprise co-construction of non-heritage digital innovation consortium.
(Opening Ceremony of the Forum)
At the forum, the innovative fusion of non-heritage skills and modern technology was demonstrated in the form of ‘ShuZhi NiChang - FeiYi Huacai’ digital fashion virtual and real show. Sun Jie, dean of the College of Fashion and Art Design, led the creative team to release the ‘Digital Intelligence Inheritance - Cultural Co-prosperity’ theme LOGO design. Xu Huiping, Deputy Editor-in-Chief of Fudan University Press, and Xue Ke, Associate Dean of the College of Cultural and Creative Industries of Shanghai Jiaotong University and University of Southern California (USC), jointly released the ‘Classical Case Study Report on Digital Communication of China's Intangible Cultural Heritage’ and presented the book to the university. Experts and scholars from Tsinghua University, Zhejiang University, Shanghai Jiao Tong University, Shandong University, Donghua University, Shanghai Textile and Clothing Museum, Lindi Technology and a number of national-level intangible cultural heritage bearers discussed intangible cultural heritage protection and inheritance and digital empowerment from different perspectives. Principals of editorial office of Modern Communication, Journal of Zhengzhou University, Telematics and Informatics Reports and other academic journals at home and abroad started a conversation around ‘innovative academic thinking and academic expression of non-legacy research’.
(Dialogue with Non-Genetic Inheritors)
Organized by Donghua University in cooperation with Shanghai Jiao Tong University and Northwestern Polytechnical University, this forum focuses on the synergistic mode of ‘technology + culture + design + industry’, highlights the role of design as a bridge connecting science and technology, culture and market. Through interdisciplinary collision and the connection between industry, academia and research, it will deepen the research on non-heritage dissemination and design innovation in the context of digital intelligence technology, and provide promotion programs for the creative transformation of non-heritage.
