From November 1 to 3, coinciding with the 25th anniversary of the College of Humanities of DHU, the 6th Fashion Communication Forum was held under the theme Communication and Mutual Learning: Fashion Communication in the Context of Civilization. Experts and scholars from Fudan University, Shanghai Jiao Tong University, Southeast University, and other institutions gathered to discuss the cutting-edge trends, innovative strategies, and cultural values of fashion communication.
(Forum Venue)
What are the fashion trends of Generation Z? How can AI empower fashion communication? How can we construct a fashion communication knowledge structure system with Chinese characteristics? In the main forum presentations, experts shared insightful discussions on the innovation of fashion theory and practice, as well as the development of fashion culture and industry.
(Main Forum Venue)
(Sub-Forum Venue)
In addition, the event featured several sub-forums focusing on topics such as fashion and culture, fashion communication and cultural identity, fashion and consumption, and fashion media and brand communication. Attendees, including faculty and students, explored the global impact of Chinese civilization in the fashion sector and discussed how to achieve digital development and integrated innovation under the impetus of new productive forces.
In recent years, DHU has actively promoted the interdisciplinary integration of journalism, communication, and fashion creative design, establishing new growth points for fashion communication and continuously enhancing talent cultivation, scientific research, and platform building in the field of fashion communication, contributing wisdom and strength to Shanghai's development as an international cultural metropolis and enhancing the international communication effectiveness of Chinese civilization.
